Streetwear brand branding + motion design

in this personal project, I mainly got influenced by Supreme and all the other brands inspired by it. this word refused to get out of my head as i watched Sode Yukiko’s “Aristocrats” movie and that’s why i imagined this brand. maybe one day it’ll be for sale…

the idea was to place the aristocracy class as a copyrighted brand, with the first “a” looking upon the other letters as pawns. i designed several box logos similar to the ones by supreme, with different color combinations, as i thought that many collections could be recognized by their colors.