the first name of the musician was alreay impactful and simple enough to be used as a logo/brand name. he also really needed to be clearly understood as everyone would only call him by his name and as it was not common at all in France so he everytime needed to spell it

i sumed up every personality traits we had in mind for him and grouped those 4 letters in font pairs, and i tried to make this logo very easy to remember and simple to spell it showing each letter 1 by 1