Investment bank project branding (in development)

the idea behind this project was to create a tool for the investment bank and m&A (merge and acquisition) world.

it is still in development but it will be made of a very intuitive add-on and a website to promote it.

the name “viapazon” is made of the word “via” which means “road, path” in latin and is used nowadays to say “to go through”, and the word “diapason” meaning “tuning fork” in french which translates the idea of something everyone will use as a reference to work all together in the same direction, to centralize. the letter “z” is used as a visual way to pronounce the brand name well, as the word “diapason” already sounds like “dipazon” but is often mispronounced.