Corporate brochure for the Museum of modern art of Paris editing

In this personal project, i thought of a corporate brochure aimed to promote the “know-how” and the ranges of expertise of the Museum of modern art of the city of paris.

i did a lot of research before i began to work on it, starting with the font I would be using. Peignot is the name of a font created in 1937, the same year as the museum would be introduced. to me, it made a lot of sense to be using this one, even if it’s better suited for titles. i still decided to go all in with it for the entire brochure and it forced me to be creative and careful about spaces to let the whole thing breathe.

also, as in the real museum, i put “La Fée Electricité”, painted by raoul dufy as the first thing you could notice when you go in. i printed it on a tracing paper to try to remind the luminous and translucent effect of the work as it’s exhibited on a huge wall of lights.

eventually i played with the brochure as an object and cut some of the pages to picture the idea of 3 floors as in the real one too.