the name “ofbricks” came from the simple idea that “anything can be made of bricks” and it’s also a tribute to the brand “Off-white” as Virgil abloh, its creator, really inspires me

starting from this, i wanted a playful but still very serious and professional identity for my own lego company

i designed my own portrait as a signature and animated it to make it look childish but also to stand out from what’s already in the market

fun fact: i wanted everything to be a mix between a game and a professional company so i designed the business card as a “find pair” game based on the size of my logo which is a representation of 2 lego bricks clicking together